Lisa Welchman is one the leading thinkers on the issues of Web management, Web governance and the whole messy business of running Web operations in large complex organizations. (I hate to use the cliché “thought leader”, but it certainly applies. )
Her latest e-book is called “The Digital Deca: 10 Management Truths for the Web Age”
Take a few minutes and read it through – I guarantee that you will recognize your organization, and maybe grimace a few times along the way. Then print it out and send it to your CEO.
(Full disclosure – Lisa and her firm, WelchmanPierpoint do occasional consulting projects for my hospital)